Facebook's Power-5 Machine Learning Tools for Marketers

What are the power five Facebook Ad tools?

 

Author: Mr. Mosaib Lander

Hey, are you the marketer and you adverting on social media especially on Facebook because Facebook has billions of active users, so the blog is for,

In this blog, I am going to share you with new machine learning tools introduced by Facebook which help you to improve your ad set quality and get a valid and targeted audience according to your brand so how,

 

Let’s get started…

 

What is power five?

Power five basically is a combination of five Facebook advanced machine learning Ads tools that help advertisers to improve their campaign strategy in a new manner.   These are power five tactics tools

1)     Auto advanced matching

2)     Account simplification

3)     Campaign budget optimization

4)     Automatic placements

5)     Dynamic Ads

 

This five power5 AI tools are developed by the Facebook community, so when we put together these five machine learning tactics for advertising your products or services, this technique is called power five.

 

Power5 basically is a new Facebook Ad tool, that helps advertisers to promote their brands with efficiency and they achieve valid traffic-related products/services, marketers can achieve a quick approach to customers by using these power5 tactics, and also improve their Ads quality and as well as quantity of right customers, and can achieve right audience, by using these power5 techniques, and you can sell the right product, on the right time, and to the right customer.

 

 

        "How do power the five Facebook tools work"

1)     Auto advanced matching

Auto advanced matching technique, basically, this is a simple concept which we called that Facebook pixel,

So,

 

what is a pixel?

Pixel is a small piece of JavaScript code that is provided by Facebook and then you implement on your website so,

 

What is the purpose of this small piece of code?

Basically, this pixel piece of code that you implement in your website, so a small piece of code that provide information back to Facebook about your website visitors and how they interact with your website, and then Facebook use this information to track your customer by using the information of your website visitors and then Facebook sends this information to event manager which will decide and understand about your customer by using your audience information such as name phone number, with their unique exact identity from the Facebook profile of your customers with this auto-advance matching technique Facebook help us to increase the quality of your Ads to increase conversion and increase custom audience size, to decrease your cost of conversion.

 

 

2)    Account simplification

What is account simplification?

In this power5 tactic called Account simplified structure that actually will be single one campaign for your particular objective, in these two to three ad sets included within that campaign, and five or six ads included within each ad of the set.

 

Marketer what to do before this tool?

Most marketers run multiple campaign sets of ads for the same product so it is a disadvantage for you because when you run multiple campaigns for your different ad set so for the same objective, in this case, you’re doing overlapped ads with your same objective and you’re competing with yourself,

So that’s why Facebook recommends you to use a simplified account structure to ensure your ad sets can be optimized and your budget can go further for that ad set that is useful for your audiences.

 

Benefits of using account simplification tools:

Reduce audience overlap

Let Facebook optimize your budget faster 

 

3)     Campaign budget optimization

Another Power5 tactic is a campaign that is called budget optimization (CBO),

What is campaign budget optimization?

This is basically one of the useful AI tactic tools for every type of campaign that you run your ad set on Facebook,

 

What is campaign budget optimization?

They set their multiple ad set and after that, they manage their ads budget manually, if some ad set will get more hits so marketer will allocate more budget for that ad set that got many hits.

But now a day’s Facebook introduced this new machine learning tool called budget optimization,

 

How does campaign budget optimization work?

Once you create an ad set and then you have to allocate your budget for the campaign, then this machine learning tool will automatically run your ad set and use your budget, so this tool will see your successful ad set by using machine learning algorithms then it will decide your successful ad set which will gain a lot of hits, impressions and conversation rates, and it will automatically spend your budget on best prefinancing ad set.

 

Benefits:

Lower cost per conversion

Better insights

 

4)    Automatic placements

Facebook automatic placements are the default setting for all types of campaigns,

By using this automatic placement, Facebook will show your ads across its family apps like Instagram, Messenger, Audience Network, as well as Facebook, and Facebook can place your ads in 17 other places across its family apps-

 

Automatic placements are one of the useful Facebook power five machine learning tools, which help you to place your ads across the Facebook family apps where the most likely audience append a time, and Facebook to place your ad set in the front of your targeted audience where they spend a huge amount of time,  

Using these automatic placement tools increases the number of lower-cost impressions you receive.

 

To use this tool, you have to ensure that the keep automatic placements option should be selected.

 

Benefits of these automatic placements

Reduced ad costs

Better frequency and will increase impressions.

Higher conversions

 

 

 

 

 

 

 

5)    Dynamic Ads

Dynamic Ads will run when some users activated a certain event.

For example:

If the customer has visited your brand your websites to buy something, and he added some items in add card but didn’t complete any purchase from your e-commerce websites, so exact that time you can use this event called a trigger and as it will encourage you the customer to complete their transaction.

 

Dynamic ads are powerful machine learning tools because your target your customer based on the exact behavior that customer did, and then dynamic Ads send them a highly relevant ad so they can engage.

 

If you want to create these features of Facebook dynamic ad, so first you have to install Facebook pixel on your website or an eCommerce store. Platforms like woo Commerce, Shopify, or any of your brand websites,

Alternatively, maybe you have a need for a web developer that person can help you to set this up on a custom platform using Google Tag Manager.

 

Dynamic ads that actually require you to set up 3 parts of the Facebook pixel to work:

The base code is used to view your pages, so after that Facebook can easily track what content is being viewed on your website.

A conversion event is like if the customer Adds to the Cart or Purchases something from the website.

 

 

With the help of Product or category IDs, Facebook needs to know which types of products or categories mostly were viewed or shopped from your website to check which ads to trigger.

 

Conclusion:

So basically, by using these power five tools that help you to sell the right product, to the right customers, at right time, you can save so much time and effort and you can easily gain the most likely audience according to your brand which you are running.

Resources to study further about power five tactics.

 

Q/A:

Any queries or questions regards this topic you can leave a comment I will try to make a separate video about this whole process and how we set power five tactics for your ads set.

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