Marketing and communication

 Marketing and communication skills 

Author: Mr. Mosaib Lander

This guide will show you about marketing and communication work their jobs and how marketing communication performs their tasks on companies.

Including:

What is marketing?

Marketing is a process or activity for creating, communicating, delivering, and exchanging offerings to customers that have value for your brand or product/services, marketing is the strategy that we follow in business industries where you can engage or connect people and customers with your brand, to sell your products and services.

You can say that marketing is a strategy that helps businesses to reach their products online or offline with on their protentional and targeted customers.

There are two types of marketing.

 1)   Traditional marketing (offline).

 2)   Digital marketing.

Tradition marketing

It is the type of marketing your products offline not online verbally you talk with people and tell them about your businesses, services which you provide them, these type of marketing strategy where physical you can reach with your protentional customers, you physically go to different places to promote your business off course it time-consuming marketing strategy to marketing your product to sell.

Digital marketing

This type of marketing can say online marketing or internet base marketing which you do through the internet you run marketing campaigns, and Google ads, or you advertise on different social media platforms like Facebook, Instagram, etc. about your business, product, and services.

Here are popular digital marketing platforms where you can market your brand products and services.

1)   Facebook

2)   Instagram

3)   Twitter

4)   Linked

6)   YouTube

7)   Pinterest

Remember!

This digital marketing strategy is not easy for the new people who should know about Search engine optimization (SEO), google my business, Google AdSense, Social media platforms, etc.

What is communication

In simply words, Communication is the act of sending, receiving, and sharing your, thoughts, information, knowledge, ideas with someone,

Speaking, reading, writing, and listening are some channels of communication through these channels we communicate with each other to send and receive messages,

Good communicators also have the listener ability to carefully speak or write clearly without any language barrier.

If you want to know more about communication you should learn about 7c’s of communication, check out this link is here 7c’s of communication skills.

Difference between marketing & communication

The difference between Marketing and Communication is that Marketing follows customer behaviors, what they think they have the need, whereas Communication follows customer satisfaction and customer attitude. Basically, Marketing is promoting and selling company products and services, whereas Communication is the way of communicating storytelling and conveying the relevant message to the targeted audience, customers. It may or may not be about any product or service.

Marketing and Communication specialist  

The Marketing and Communications Specialist who have both skills like marketing and communication will promote the company’s products and services to existing and potential customers through their marketing communication skills they perform strategic use of graphics, logos, and other promotional products.

Duties/Responsibilities:

·         Cooperates with sales or marketing representatives to fully understand product and communication needs.

 

·         Gathers relevant materials necessary to understand the project and competition in the area such as previous marketing campaigns; then analyzes these resources to determine the most effective communications technique.

 

·         Based on valuation, drafts and offers communications campaigns, which may include social and online media, print media, direct mail, and other multimedia.

·         Presents design ideas and references to marketing manager, committee, or sales team.

 

·         Creates and organizes multimedia packages.

 

·         Combines draft speeches for senior management and assists with finalizing speeches.

 

·         Timetables and develops recording scripts and production.

·         Evaluate the success of campaigns when completed.

·         Attends trade shows and community fairs and staffs the company booth.

·         Performs other duties as assigned.

Director of marketing and communication

The director of marketing and communication (or you can say Marketing Communications Director) he person is in charge of all surfaces of a company’s brand and their product/services marketing. They are in charge of establishing and simplifying the company’s partnership with other companies. They lead the marketing team to ensure these tasks were properly allocated.

Further, you can check out this link about the directorof marketing and communication job description.

Marketing and communication degree

There are many degree programs that you can do check list below

BA (Hons) Business (Marketing)

Bachelor of Arts in Business Communication

BSc (Hons) Digital Marketing and social media

Bachelor in Creative Marketing and Communication Program

BA(Hons) in Marketing Communications

B.A. Marketing Communication

Further, you can check out on this website there are 38bachelor programs in marketing communication.

Marketing and communication jobs

If you are interested in marketing and communication so you have to understand marketing skills like how advertising or ads work, how to do digital marketing, other hands you have to learn about communication skills

Remember!

Communication skills are not only dependent on English professionality but commutation is way or art of defining something with clear words or concepts, not any doubt should occur from the receiver,

A lot of people are doing marketing and communication in their own native language with their relevant audiences.

Marketing and communication salary

It’s up to you and your interest in the field of marketing and communication if you have more knowledge about this field so that you can earn more packages from the company

Blow image showing estimated salaries according to glassdoor website.

Further, you can check out on google,

But remember! importance of skills is high if you are the skilled person in this field of the area so absolute you can earn more.

Conclusion:

So here we understood about marketing communication skills he/she person who has both skills, the responsibility of this person in companies to sell their brand product and services through marketing campaigns, advertising and promoting the brand services on their protentional customers or audiences if someone who is specialist in marketing and communication so we can be called that person marcom technologist, or marketing and communication specialist.

Thanks by.